Media Publicity and Interviews: How to gain good media coverage and handle radio and press interviews superbly
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For people who want to handle media interviews well, deal with difficult interview questions and gain lots of media publicity
including: academics, authors, health professionals, event organisers, professional speakers, environmental groups, religious groups, musicians, small business owners, and
others.
Electronic-book. 250, A4 pages, large print for easy-reading on-screen. Australian author. ISBN: 0 -9775081-2-9. Second Edition published 28/12/06.
Do you have a product, service, research project, good cause or an organisation, for
which you want publicity on the radio or in the press? Yes! Are you trying to write a press/
media release but are not sure of the right format? Yes! Do you have an interview coming
up but are unsure of the best way to handle it? Yes! Then the dozens of practical tips in
Media Publicity and Interviews will help you know what to do and how to do it
well. If you know what to do and do it well, being in the media can bring you free publicity worth hundreds or thousands of dollars. But maybe it's all a bit new to you? Or perhaps it's scary or daunting? Maybe you don't know what to do once you have sent off your press release or how to take control of the interview? If so, this unique media guide will help you feel more confident. It gives you access to all the important information on the media and is especially useful for beginners or those with little experience. |
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In addition to all the tips you'll find in Media Publicity and Interviews, there are also
many helpful summary sheets to remind you of what to do. You can download these each
time you want some publicity or have an interview, and let them guide you to success.
They include:
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There is much you need to know in order to be successful. Do you know enough? Do you
even know what you need to know? Many people don't. They embark on media campaigns
or interviews without having sufficient knowledge of the media or the right media skills,
and therefore fail to get as many interviews as they would like. Or they turn up for
interviews and fail to get their messages across, or they say the wrong things, or they
sound boring so no-one pays attention. Don't let this happen to you. By reading Media
Publicity and Interviews you'll gain an invaluable set of easy-to-follow steps on handling
the media confidently.
PLUS: When you order Media Publicity and Interviews you will get completely free "Press Releases Made Easy" valued at $47.
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Thank you for delivering a first class Media Skills training program. From what I experienced first hand and the feedback I received from participants, I am happy to say that you have definitely imparted valuable and practical skills that will be used time and time again. I am confident that each and every one of your graduates is now eagerly awaiting "first contact" with a journalist so that they may "inflict" them with their newly acquired skills. When a training session encroaches on a weekend and receives only praise, you can safely assume that you have delivered an outstanding and beneficial programme. Greg Morgan, Human Resources Manager, Albany, Western Australia. |
Do you need the information urgently? Are you worried you haven't the time
to plough through a whole book on media skills? We've made it easy and quick for you.
Media Publicity and Interviews is divided into 7 main sections that you can dip into
and out of as you need. They each stand alone: you do not have to read the whole book in
one go! It is a practical resource for you to keep on your computer and access as required.
Also, each media tip stands alone. There are dozens of tips but they each have their own
page so they are easy to find and you can go straight to the one you need on a particular
day. Here are the different sections you can access easily:
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It's easy to get an odd interview here or there, but can you get on the programmes or in
the papers that matter? Do you know which are the best interviews to get? Do you know
how to write compelling press releases or how to get an interview? Can you control your
nerves? Can you control the interview once you are with a journalist? Can you be better
than all the other people competing with you for media exposure? Do you know what to
say and what not to say? Can you convince your listeners or readers to come to your event,
use your services or buy your product? Can you be interesting so you captivate people?
Can you get invited back? These are all important ingredients for successful media skills
and publicity. You will find the answers to these and many more essential questions in
Media Publicity and Interviews. Can you afford to be in the media without it? Your
success may depend on it.
PLUS: When you order Media Publicity and Interviews you will get completely free "Press Releases Made Easy" valued at $47.
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Maybe you'd like a sneak preview of some of the vital tips that you'll find in Media
Publicity and Interviews. Here are the page titles from section three. They will give you a
taste of the practical nature of the tips and show you the book's clear structure. The
format ensures that you can learn easily from it. Each of these points is explained in full
in the book, and illustrated with practical examples when you need them.
SECTION THREE: HOW TO MAXIMISE YOUR MEDIA COVERAGE AND SEND GOOD PRESS / MEDIA RELEASES.
If you don't know how to apply any of these tips - you'd be better off with the book, wouldn't you?
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Many people make the mistake of putting all their efforts into sending a press / media
release and then sitting back and waiting for something to happen. Often nothing
happens. There is still a lot for you to do. Your next step is to make contact with the
people you sent your press releases to, to see if they got them, to gauge their interest or
draw their attention to them. Then of course, if you get an interview you have to sound
superb and get your message across. So don't sit back thinking you have done everything
that needs to be done just because you have sent in an interesting press release,
otherwise you have wasted your time. You have to keep working to be successful in
gaining good media coverage and publicity. How do you do this? Do you know all the
steps involved?
Fortunately, there are over seventy practical and easy-to-understand tips to guide
you to success in Media Publicity and Interviews. Here is an example of just one of the many valuable tips. It is from page 192, in the section on being interviewed by the print media:
Don’t tell them too much.
Curb your generosity. Don't give the press journalists extensive details or explanations, or
inundate them with far-reaching background information, and then presume that they will
be able to sift through it all in the same way that you would. This is not what happens.
Instead, the journalist may not read it all (or any of it) or take it all in. Also, the more you
give them the less control you have over what they choose to publish and the more likely it
is that they will go off on a minor point and miss the main point. Do not overload the
journalists if you want them to publish your main points.
I was talking to a press journalist recently and her biggest complaint about the people that
she interviews is that they tell her too much. She said people seem to assume that she is
interested in all aspects of their lives or projects and she is left with outpourings that are
not relevant. Or she is sent a whole swag of information that she doesn't have time to
read. This journalist does ask open-ended questions and appears genuinely interested in
the people she is interviewing; therefore she seems to encourage lengthy answers.
However, if she were interviewing you, it would still be your responsibility to keep control
over what you say and how much you say. Don't say too much.
Remember the journalists are doing a job – that is to produce an article for their papers,
sites or magazines that will attract readers and sell their publications. Their job is not to
be educated on all aspects of a topic or to study it in depth, (a major documentary or
feature article being possible exceptions). If you look at the length of a typical newspaper
article and count up the number of words that it contains you'll get a realistic idea as to
how much information a journalist uses – it isn't a lot. It is very tempting to give lots of information. Don't, unless it has a very specific purpose. You need to help them get the key points across as much as possible. Are you ready to control how much you say or give them? |
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Why would you risk putting in all the work to secure a media interview without then
knowing everything you need to know to make the interview work for you? It is throwing
your time and money away not to understand all the intricacies of radio or print interviews,
when for only $77 you can find out what to do and be guided to giving effective media
interviews. After all, doing a good radio or print interview when you have a product, event
or service to sell could bring you back far more than the simple cost of Media Publicity
and Interviews, couldn't it? Here is just one of the twenty seven tips in the "How to give brilliant radio interviews" section. You'll see how practical and easy to understand it is, they all are.
Give a strong ending.And at the very end of your interview do not just end on a dull thud by saying, "Thanks for having me". Instead, think of the key message you want to get across to this audience and state it. Alternatively, re-state your purpose for being there, or encourage people to participate in your programme, or remind them of the value of the health care idea you have been talking about, or in some other way keep their attention to the end. Do this rather than just saying, "Thank you". The final thing you say may be the one thing that the audience remembers. For example, I have been listening to an entertaining interview with a famous journalist. The conversation was covering all sorts of interesting aspects of his life, when part way through the interview, he gently weaved into the discussion some information on the concert he was involved in, so it sounded completely natural and quite in place. Up until this point I hadn’t even realised he was there to promote a concert, the interviewer had got so involved in his life story and how fascinating this was that it hadn’t been mentioned. The journalist however knew his purpose, and by simply using the phrase, "Oh and incidentally ...", he got coverage for his concert. He said, "Oh and incidentally, the tickets for the concert on Friday and Saturday are just about sold out, but there are some still left for Thursday." A brilliant manoeuvre. Then at the end, instead of finishing off with a dull, "Good to talk to you", he finished with a bold comment to the interviewer, "You must make sure you get a ticket, don’t miss it will you? There are still some seats left on Thursday." This fitted in completely with the interview, and was an excellent promotion. Take responsibility for re-mentioning your event and leaving the audience on a high, do not just fade away. A strong ending is more likely to be remembered. Are you prepared to finish strongly? |
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You can do this now you know what needs to be done, can't you? There are plenty more
useful and easy-to-follow tips, like this, to guide you from the very beginning of a radio
interview right through to the end, so you are superb throughout.
When I was first interviewed by the media I was astonished to discover how ignorant and
naive I was about it. I didn't know what the media wanted; nor how to talk to a journalist
so that my message was printed rather than theirs; nor how to talk to a radio audience so
they understood what I was saying! I didn't even know how to send a good press release!
Since then I have been interviewed over 150 times by the media and have successfully
mounted a number of my own campaigns, I've had my own talk-back radio segment for 2
years, and I've trained the media in interviewing skills.
Yes! I have worked for a number of years training presenters in both the ABC and
commercial rado and TV stations, including ABC TV News and 7.30 Report, ABC 720 in
Perth, ABC FM in Adelaide, ABC Radio National in Melbourne, ABC Regional Radio
throughout Western Australia, Channel 9, 6PR, and more. As a result I
am keen to pass on what I've learnt. I want to save you making the same mistakes I did.
Don't learn the hard way, absorb and apply all the information in Media Publicity and
Interviews: and give yourself the best chance of success with the media.
PLUS: When you order Media Publicity and Interviews you will get completely free "Press Releases Made Easy" valued at $47.
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| The material that I provide my clients in my 1-1 media coaching sessions and in my media training courses is all here for you. And you have immediate access to it. There are no postage costs or delays. The book will be delivered straight to your e-mail box as soon as you order it. Even if you have an interview tomorrow you can still read it in time. |
| I provide 1-1 coaching in media skills and it costs $495 per 2 hour session - but you can gain all the same information for only $77 Australian - that is only 20% of the cost, a saving of $408. And you don't even have to leave your office or home. How good is that? And, for the first time, you have access to this information, wherever you are in Australia, New Zealand, or the world. |
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When you purchase Media Publicity and Interviews you can be confident that you will
be gaining the essential tips on media skills for print and radio interviews, so you are sure
you know what to do. This is a very practical guide that will make media interviews much
easier for you. So whether you are an academic, an author, a health professional, a
professional speaker, a religious group, an event organiser, a small business owner, or
someone else wanting media exposure - don't do an interview or media campaign without
first reading it. Media Publicity and Interviews could make a huge difference to your
success.
PLUS: When you order Media Publicity and Interviews you will get completely free "Press Releases Made Easy" valued at $47.Media Publicity and Interviews get your copy, now ...
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I wish you great media success - bask in the glory!
To view all the other books and CDs people are also buying click here. |
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Updated 26-May-2010