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How can emotions influence our behaviour?
Take exercise for instance. Do you know that exercise is good for you? Have you heard that a normal person needs to exercise regularly, say three times a week?
You probably do know this information - there have been so many health promotion advertisements it is hard not to know. This means you have the knowledge you need to exercise regularly.
However, the important question is: do you exercise regularly? If you do, why do you? What drives you to exercise? If you don't, why don't you? What stops you?
If you exercise it is likely that you enjoy it, or you are frightened of getting sick if you don't. Enjoyment and fright are emotions. Emotions motivate you to do things.
If you don't exercise, it may be because you can't be bothered or are apathetic towards it. Maybe you don't like it or are bored when you do it. Or maybe there is something else that you are happier doing, such as watching the television, reading a book or having a glass of wine.
These reasons all contain emotions. "Enjoyment" is an emotion. "Apathy" is an emotion. "Boredom" is an emotion. "Happiness" is an emotion.
Those of us who don't exercise usually don't do so because of our emotions.
Of course, it's easy to excuse ourselves from exercise by saying "I'm too busy" or "I don't have the time". However, if you were determined to get fit or loved playing sport or were scared you'd get sick without it ... you'd find the time. "Determined", "love", and "scared" are all emotions or related to emotions.
Emotions DO matter.
 | Emotions influence what we choose to do.
|  | Emotions can lead us to act on what we know or to ignore the information.
|  | Emotions can drive our behaviour.
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It is our EMOTIONS plus knowledge that most often determine our behaviour.
If all we needed was knowledge, (and our cognitive intelligence), then no one would get drunk, speed their cars, smoke or eat high fat foods. We are all bombarded with information about these things, yet some of us still do them. Why? Because of our emotions.
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