RachelGreen.Com Pty Ltd

Suddenly the media started running my stories

See what a reader has written ...

Thank you so much for your help with the press release. I sent it to 3 local papers and one printed it, and the response was massive. The seminar is fully booked to capacity and we have been forced to turn people away. My phone didn’t stop ringing. Of course, we will be running more seminars in the future but we were very pleased indeed with the response for this one. Initially we weren’t sure that we’d get a good enough response for this one to hold more in the future. We are delighted! Your book really helped me.

Danielle Dickinson, Urban Dog Training, http://www.urbandogtraining.com.au 20th September 2007.

Are you wanting the media to take notice of your press releases? To run a story on your product, service or event? Are you writing press releases but not getting the results you want?

When you know you have a good story or issue and the media ignore it, it can be so frustrating, can't it? Especially when all they do is run sensational, superficial or sexy stories instead. It happens time and time again: people with really good news or worthwhile things to say get ignored by the media.

Why does this happen? One of the reasons is that writing press releases isn't always as easy as it first seems. Yet press releases are very important documents. They can make or break your success. They can bore the pants off the media so that your story is ignored, or they can excite the media so that they run your story, and you, and thousands of others, read it in glorious large print on the front page of your newspaper.

Sadly, there are more poor press releases produced than good ones. I have seen press releases that are far too long. I have read press releases that are boring. I have come across press releases that have no story in them and which are little more than an advertisement. I was even sent a press release the other day that started by giving all the background information and detailed history of the organization involved instead of starting with the new news. The media want the new news in the opening paragraph.

It is for reasons like these that most people find their press releases ending up in the media trash can. Yes! Most press releases sent to the media are trashed because people do not know how to write press releases effectively and powerfully.

Don't let this happen to you. Whether you are new to press releases or have been writing them for years there are crucial elements that can strikingly affect the results you get. Make sure you know how to write powerful press releases that the media will act upon, so that your news gets the media coverage it deserves.

By applying just a few of the important principles covered in the new E-book, "Press Releases Made Easy" you can dramatically increase your chance of getting great results from your press releases. The media could suddenly start running your stories. Imagine that!

You will be taken through all the essential steps to write, format and send a press release, to make sure it IS noticed by the media. It also includes sample press releases, a press release template and a quick cheat-sheet to make it easy for you.

How to get better results from your press releases

Whether you're new to writing press releases, or you've been writing them for years but without the results you want, then "Press releases made easy" is an essential read.

It's an easy-to-follow guide which will take you step-by-step through how to write, format and send an effective press release and get results from them. Anyone can use the steps, including raw beginners.

"Press Releases Made Easy" has twelve different sections. All the material can be applied to press or media releases on any topic. The content is also relevant to newspapers, magazines, radio, television and on-line media.

The twelve sections are:

Introduction: Why press releases matter.
Section one: The seven significant questions you must answer before writing a press release.
Section two: Ten top tips for writing hot headings to grab the media's attention.
Section three: The BIGGEST MISTAKE people make when writing a press release and how to avoid it.
Section four: The twenty-one steps to guarantee your press release is in the right format.
Section five: The ONE thing you MUST do to get your press release noticed by the media.
Section six: The three extra steps you can take to guarantee you get the best results from your press release.
Section seven: A quick cheat-sheet for those last minute press releases - to make sure you don't miss anything.
Section eight: A fill-in-the-blank press release template to help you write an outstanding press release, every time.
Section nine: Ten terrific press releases to inspire you.
Section ten: Who will send your press releases for you? Relevant resources you can use.

By gaining your copy of "Press releases made easy" you'll have access to 132, A4 pages of informative, practical and easy-to-apply ways to make your press releases work for you. It's all here for you in the one place. There is no more searching needed.

You can always pay someone to write your press release for you, but they will normally charge you hundreds and hundreds of dollars. Instead, by reading "Press releases made easy" you can find out how to write your own and stay in control of the process, and only pay $47. After all, you know your story better than anyone. You just need to know how to format and write it up correctly so that the media will run with it. This book will show you how.

Finally, as a special offer in August 2007, once you've read it you can e-mail me one of your press releases and gain FREE feedback from me, an experienced media writer.

Yes, I write my own press releases, run my own media campaigns and as a result have successfully had my work featured in major papers/magazines in the UK, USA and Australia. This has included a major two page, color feature article, in our major weekend newspaper on the release of one of my books. The article was worth thousands of dollars of free advertising. I have also been interviewed over 160 times by the media and have regularly appeared on radio shows and interviews, as well as on television news.

I have also spent five years working for the media, training the leading television and radio presenters for our national broadcaster and the commercial networks. In addition, I have written a column for a leading women's magazine and had a regular segment for two years on our national broadcaster on communication and relationships.

You have free access to everything I have learnt when you buy "Press releases made easy" and you only pay $47, and this includes FREE FEEDBACK on one of your very own press releases. There are no other people, to my knowledge, offering such generous and personal back-up support when you get their material.

Yes! I mean it - you can RECEIVE FREE PERSONAL FEEDBACK on one of your press releases, as soon as you buy "Press releases made easy." When I provide media coaching people normally pay - $214 an hour - you are getting the equivalent of an hour's free coaching.

Download "Press releases made easy" to your computer and start writing effective press releases immediately.

Still want to know more?

Your story deserves media attention, doesn't it? If so, then your press releases had better be good, hadn't they? Learn how to write powerful press releases and get your stories in the media, by reading "Press releases made easy."

There are fifteen examples of full media releases included in the book. Also, included are many sections from other press releases.

The sample press releases cover a range of different topics and areas, including the business sector, local community groups, the entertainment industry, IT, tourism, academia, the public service, charities, government, and more.

What you also need to know is how globally relevant the material is. The media are now a world media. Put your press releases online in the USA and they will be seen by people in the United Kingdom, New Zealand, South Africa and many more countries. Thus, the media releases used as examples are taken from countries around the world including: Australia, Canada, Hong Kong, India, Ireland, New Zealand, South Africa, United Kingdom, USA, and more.

In addition, you will find many excellent examples of attention grabbing headings in the book. Each of the ten steps on writing hot headings for your media release has several examples with it to illustrate the point.

Here is a sneak preview of some of the gems you'll glean from "Press releases made easy" to make sure your press releases bring you results.

What matters most to the media.
How to choose the best story for the media.
How to write a heading that the media will notice.
How to get the media to read more than your opening paragraph.
What you need to do before you start writing your press release.
The types of words and phrases to avoid.
Why the media may reject your story.
What the media look for in a press release.
The words and phrases to include.
The differences between press releases that are faxed, e-mailed, posted or posted on-line.
What needs to go at the top of your press release.
Why you need to tailor your press release for different audiences.
How to tailor your press release for different viewers, readers or listeners.
How to find the best media to send your story to.
Why you need to avoid underlining words or phrases.
How to get inside the head of the person who will read your press release.
Why your heading matters.
How many words to use in your heading.
How to give your story media spin and still stay true to your story.
How long your press release should be.
Why a human interest angle can add impact to your press release.
How to turn dry, technical news into interesting stories that the media will want.
How long each paragraph should be.
How many ideas to include in each paragraph.
The kind of format the media want.
The kind of quotes to include in your press release.
How to find a good media angle for your story.
What kind of contact details to include.
What facts you must include.
Which practical details must be included.
Why the media don't bother to chase up missing details.
Where to place the contact details in your press release.
How you should finish your press release.
When is the best time to send your press release.
How to follow-up after sending your press release.
How to make your press release stand out from all the other press releases the media may receive that day.
When photographs should be included.
What kind of photo opportunities the media like you to give them.
and more ... there are so many more points, I can't cover them all here. In all, there are 132, A4 pages of tips and steps for you to choose from.

How can you get the book so you can start getting your stories run in the media?

It is an electronic book (E-Book) that comes in a pdf format. That means you can instantly download it to your computer. You can get your own copy of "Press releases made easy" in just a couple of minutes.

You won't have to pay for shipping or handling or wait for the post to arrive. As soon as we get your order it is immediately sent to your e-mail address.

If you have never downloaded an E-book before, it's okay, we will take you through it step-by-step. It is simple.

The first edition was published in April 2007, so you know it is very up-to-date.

For only $47, you can have it delivered to your e-mail box immediately. It's worth it isn't it? Just think about how much free media publicity a single, powerful media release can bring you in return.

Can you trust any of this? Yes. The book comes with a TWELVE month, risk-free, money-back guarantee. If, by reading this book, you do not learn how to write press releases, you can ask for your money back any time in the next twelve months and without having to return the book. That's right the book is yours no matter what. I'm so sure that you'll find the book useful, that I have made sure there is no risk to you in buying it. Read all these valuable pages, apply them, get results and pay for the book from your profits. Read the book, apply all the ideas and get no results and you get your money back. It can't be fairer than that, can it?

And, just so you know this is a real book with valuable content, and not a scam on the internet, it comes with it's own official ISBN just like all other real books do: ISBN: 978-0-9775081-5-0.

What is the difference between a press release and a media release?

I use the terms "press release" and "media release" interchangeably even though it is more accurate to call it a "media release" these days. However, a media release is still commonly referred to as a "press release," by those outside the media, hence the name of the book. A press release is technically only applicable to the print media, i.e. newspapers, magazines, and the like. For radio, television and on-line publications, "media release" is more accurate. "Media release" can also be applied to all media.

This book applies to all media not just print media.

I want to personally help you write powerful press releases.
Read "Press releases made easy" and get your stories in the media.

Best wishes,

Rachel Green.
August 2007.

To view all the other books and CDs people are also buying click here.

Thanks to Clip Art for providing the photographs on this page.

E-mail:

Copyright 2007 RachelGreen.Com Pty Ltd
PO Box 344, Kelmscott, WA 6991 Australia
Phone: +61 8 9390 1188 Fax: +61 8 9390 1199

Updated 11-Nov-2008